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WomEng Kenya: Uber App

iWednesday, Sep 9th, 2015 comments by Busisiwe Keke

Uber app:Your ride on demand

Whether you’re headed to Westlands, Kasarani, Gigiri, or to JKIA, the Uber app connects you with a reliable ride — from low-cost to premium — in minutes. Payment is automatic through the app and fares are usually cheaper than a taxi.

Riders will be required to download the Uber app onto their smartphones or register online to access taxis operated by the San Francisco-based company.Customers will be charged at a base rate of Sh100 plus a charge of Sh4 per minute spent on the ride and an additional Sh60 per kilometre.UberX said it would be using Toyota Corollas, Fielders and equivalent car models for customer rides.

Uber is an American international transportation network company headquartered in San Francisco, California. It develops, markets and operates the Uber mobile app, which allows consumers with smartphones to submit a trip request which is then routed to sharing economy drivers.

Uber was founded as "UberCab" by Travis Kalanick and Garrett Camp. From 2012, Uber expanded internationally.In 2014, it experimented with carpooling features and made other updates.

For product expansion:In 2014, the company experimented with online food orders, pilot testing uberFRESH in Santa Monica, California. In April 2014, Uber announced a courier package delivery service called Uber Rush, with pickup from anywhere in Manhattan. While Rush only offers delivery, the Uber Essentials or Corner Store service, having started testing in Washington D.C. in August 2014,allows online ordering from a list of about 100 items.In April 2012,Uber launched the Uber Garage initiative, a project to experiment with other ideas for urban transportation services. The first project from Uber Garage was to give Uber users the option to hire a regular taxi driver, or a crowd-sourced Uber driver.

The startup announced a new carpooling service called UberPool at the start of August 2014, after a beta testing phase in the San Francisco Bay Area.UberPool matches riders with another rider who is traveling in the same direction—the app will share the first name of the other rider and who is getting picked up first. If a match cannot be found, riders are offered a discount on a regular Uber trip. In December 2014, Uber expanded the UberPool concept to New York City. In June 2015, Uber launched a water-taxi service in Istanbul called UberBOAT, allowing users to travel by Beneteau boats across the city’s central Bosphorus strait. Uber CEO Travis Kalanick has spoken about his desire to eventually move to using self-driving cars for Uber vehicles. In February 2015, Uber announced a collaboration with Carnegie Mellon University on research into automotive safety and self-driving cars.

By May 2015 the company had hired a large number of CMU researchers from the vehicle autonomy department, to work at Uber's Advanced Technologies Center in Pittsburgh. Uber is testing vehicles with extra sensors and hardware, as part of their research efforts regarding mapping, safety and autonomy systems.

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